Why I Made My Agency Niche Focused

We recently rebranded our SEO agency from eCommerce to Shopify Plus. There’s both arguments for branching out your business as much as possible versus focusing on one market/service. Let me show you why I prefer narrowing down my business from a marketing and efficiency standpoint.

00:00 A little context
01:05 The benefits of NOT having a niche
02:21 Why I picked a niche
02:45 The productisation angle
03:51 Going EVEN MORE niche from a marketing perspective
05:01 Standing out by becoming really good at your niche
07:22 Am I slowing down my growth (not really)?
08:40 Final thoughts

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Music by Chillhop Music: https://chillhop.ffm.to/creatorcred

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