We recently rebranded our SEO agency from eCommerce to Shopify Plus. There’s both arguments for branching out your business as much as possible versus focusing on one market/service. Let me show you why I prefer narrowing down my business from a marketing and efficiency standpoint.
00:00 A little context
01:05 The benefits of NOT having a niche
02:21 Why I picked a niche
02:45 The productisation angle
03:51 Going EVEN MORE niche from a marketing perspective
05:01 Standing out by becoming really good at your niche
07:22 Am I slowing down my growth (not really)?
08:40 Final thoughts
Want me to review your website?
Hire my team and I to grow your business:
Music by Chillhop Music: https://chillhop.ffm.to/creatorcred