This Could Be The Future of Facebook Ads

Meta Advantage+ Shopping campaigns are rolling out to Meta ad accounts as we speak. Meta claim they provide a big increase in performance by leverage AI to do almost all of the heavy lifting for us.

With Advantage+ Shopping Campaigns, we don’t need to do any targeting (apart from choosing a country), and it combines our prospecting and retargeting into a single campaign and single ad set. It’s then up to Facebook’s AI to decide who sees your ads and when.

In this video you’ll get an in-depth look at these new Facebook Advantage+ Shopping campaigns, including how they work, how to set them up, and my thoughts on them

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