What should you look for when doing a technical SEO audit of your website? Here’s a 29 step checklist and training for what to do.
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0:00 Introduction
0:47 The Tools
01:26 SECTION 1: Screaming Frog
02:17 Orphan Pages
03:08 Broken Links
03:45 404 Pages
04:07 Broken Redirects
04:53 Redirect Chains
05:25 High Page Depth
06:05 Thin Content Pages
07:20 Hreflang Tags
07:47 Canonicalised Pages
09:14 Intermission!
09:56 Duplicate Content
10:29 Heading 1 Issues
11:08 NoIndex Page
11:46 NoFollow Page
13:21 Non-Indexable Page in Sitemap
14:56 SECTION 2: GOOGLE SEARCH CONSOLE
15:26 Slow Loading
19:29 0 Impression Pages
20:27 Coverage & Crawl Report
22:12 Structured Data
23:18 SECTION 3: MANUAL/OTHER TOOLS
23:38 Keyword Cannibalisation
25:52 Robots.txt
27:53 Faceted Navigation
29:35 Breadcrumbs
30:31 Directory Structure
32:01 HTTPS / HTTP / WWW / non-WWW
32:54 Pagination
33:46 URL Issues
34:29 Product Variants
35:38 Link Architecture
37:19 Final Thoughts
