Overthinking is code for “making excuses to avoid”. So you decide to think about your business name, your website design, your logo, your business cards… and things that make zero difference to your bottom line.
One of the biggest mistakes beginners make is overthinking every little detail to avoid facing their fears. So this is your reminder to catch yourself in the motions, recognise it yourself, then get back to work.
And if you’re building an SEO agency it’s as simple as sending more emails. Or talking to more people.
