It seems everyone has a course now on starting a digital marketing agency or SMMA, but is it all hype or is there a great business model behind it?
In this video, we take a look at the industry data and see if it’s the untapped opportunity it’s made out to be. And if it isn’t, is it a decent business model at least?
Disclaimer: You know those hypey digital marketing agencies every guru is talking about? Well, I run one. And have been in the industry for years. Not to mention I’ve been teaching others how to do the same for years, including selling courses (not currently).
Video tries to be as unbiased as possible, and honestly, I don’t think it’s a great business model for most people and most people’s goals.