Review of the McKinsey GE Matrix

McKinsey, GE, Matrix: This is a popular topic on business courses, it is often mentioned in the context of strategy, marketing, and general business discussions.
A matrix is a way of demonstrating and providing a method of assessing the attractiveness of the business within the market and also looking at the business’s strengths and weaknesses. It is a powerful technique, but it requires both the active and enthusiastic involvement of management for it to be useful. Assessments regarding the strength of the organisation and its market position must be put forward honestly and openly, with these provisos the McKinsey matrix is a good way to appraising a company’s market position.
Remember to make notes as you watch the video.

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