Communication is one of the largest areas that the insurance industry has had to rethink amidst coronavirus.
With seniors disproportionately affected by COVID-19, and the annual Medicare enrollment period just around the corner, Network Health needed to speak out in support of its A65 + members.
AE Marketing Group helped Network Health effectively communicate with and reassure members that their health insurance company wasn’t going anywhere. With the understanding that health care marketing during coronavirus would need to look different, our agency developed a strategy to maintain Network Health’s hometown advantage over competitors amidst the pandemic and shelter in place orders.
This video is one of 18 new video assets that AE Marketing Group created for Network Health in 2020. It features an unscripted Zoom video conversation between a Network Health Care Manager and a Medicare member as they discuss dealing with isolation amidst COVID-19.
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