Marketing Ethics: Consumerism and Ethical Responsibility

Consumerism and Ethical Responsibility:
This video look at the role of ethics in marketing. Clearly the full subject of ethics is beyond the scope of this course, here we are limited to discussing what is good and what is bad practise in marketing.
It is, however, important that students of business are aware there is an ethical component in marketing. Customers should not be misled or cheated through the creation of false expectations regarding the nature and value of the product. It is wise to view this video when dealing with the other videos on marketing, however it does stand in its own right.

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