Market Research Process

Market, Research:
We offer many videos on the course on the topic of market research. It is good practise to make notes from the videos and have these available when you view the other videos on this topic.
Market research is important because it gives management an insight into what customers want and, in this way, they are better able to target the customers through product modification and better marketing. This topic overlaps significantly with issues such as policy, distribution, pricing, as well as post sales follow up, and relationship marketing.
The more of company knows about customer requirements the more effective it will be in meeting those requirements and thereby sustaining itself. You can only know about customer requirements if it participates in market research.

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