How do you choose the right keywords for your SEO campaign? In part 2 of my keyword research tutorial (module), you’ll learn keyword analysis and keyword mapping to select the right keywords for each page of your website.
Bear with me as this gets a bit advanced… and long… But I take you over the shoulder as I walk you through this process for 3 separate websites to see exactly how this all works.
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00:00 Introduction
00:31 How to clean keywords list
03:41 Step 6: Map keywords to pages
08:14 How to do keyword mapping?
24:36 Step 7: Analyse keywords and decide focal pages
26:38 Analyse current ranking
27:49 Analyse search volume and clicks
29:18 Analyse buyer and keyword intent
41:04 Final thoughts
