Can you actually compete for this keyword today? And do you even have the budget? Here’s how to analyse keyword competition and determine if you’ll be able to beat them.
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By the end of this process, you should have 3 deliverables:
1. Key Pages (based on your current rankings, chosen competitor rankings, and best long-term keywords)
2. Other pages worth optimising (lower priority than key pages)
3. Pages out of budget/capability (either too competitive to stand a chance or over your expected budget)
From there, let’s dive into OnPage SEO and get some internal links going to these pages. That’s going to give them a nice big kick up the rankings.
See you in module 3.
00:30 On the last episode…
02:12 How to do competitor analysis
03:28 Keyword difficulty scores suck (when used wrong)
09:35 Identify key pages
12:09 Keyword difficulty factors
23:06 What’s next?