How to Use Podcasting to Help Your Business

AE Marketing Manager, Alexa Jackson, discusses how podcasting can be used to not only better communicate and connect with your audience, but to also build revenue in this Marketing Minute. If you are considering starting a podcast, this video can help you determine if it would be a good choice for your business.

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Read the ​transcript below and subscribe to see all our helpful videos. Thanks for watching.

Hi, I’m Alexa and this is a Marketing Minute on podcasting.

AE Marketing Group knows a lot about podcasting as we are in our fourth season of the award-winning podcast, the Brand Lab Series™.

Podcasting is an awesome way to deliver a different form of content to your audience. As opposed to written blogs, podcasts can come off more personal to listeners who feel as though they are a part of the conversation.

People have really taken to podcasts in the last few years. In fact, 44% of Americans have listened to a podcast and ¼ of them listen to at least one per month.

Podcasts can not only be a great way to build your content, they can also be a good source of revenue.

According to AdAge’s Podcast report, US podcast ad revenue will grow to nearly $660 million by 2020.

If you’re thinking of starting a podcast, check out our previous Marketing Minute on creating an award-winning podcast. And check out the Brand Lab Series™ on itunes or spotify.

Thanks for watching and we’ll see you again next time.

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