I’ve completely changed how I’m pricing and structuring my client SEO deals, here’s the changes and why.
1. Changed from month-to-month to 12 month SEO agreements
2. Added link budget as an additional service on top of monthly retainers
3. Switched from value based pricing (ideal for easy campaigns and lifestyle friendly businesses i.e. local SEO) to hourly-based retainers
Now this doesn’t mean you should necessarily do the same! I’m doing what works for the specific business I’m looking to build, yours may not (and most likely will not) look the same.