What is keyword research? How do you do it for your website or article? Here’s a 7-step process for identifying the best keywords based on simple data analysis.
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This is a perfect approach to keyword research for beginners (and the same I use in my own agency), which works just the same for national sites, B2B, eCommerce, and affiliate marketing.
I’ll also show you the best keyword research tools and a step-by-step tutorial on how to use Ahrefs, my personal go-to – which is pretty much the same for SEMRush and others if you prefer.
00:16 What are Keywords?
02:23 What to know
03:55 Step 1: Check existing rankings
06:10 Step 2: Identify 2-3 competitors
08:38 Step 3: Check competitor rankings
10:04 Step 4: Manually research additional keywords (optional)
11:24 Step 5: Clean keywords list
15:50 Final thoughts