Today Whatnot (W20) is a lively platform where collectors can buy, sell, go live, and geek out with other like-minded people across a wide variety of product categories. But, like every startup, the founders of Whatnot began with only an idea. YC’s Anu Hariharan sat down with the co-founder and CEO of Whatnot Grant LaFontaine to discuss their first five launches.
Chapters (Powered by https://bit.ly/chapterme-yc) –
00:00 – First Five Launches
00:40 – Buyer Hacks
04:26 – Creative Marketing
06:17 – Working with Influencers
07:19 – Easy Selling Tools
10:26 – New Content Formats
12:57 – Outro
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