From an user experience perspective, faceted navigation is awesome. It’s really useful for users to quickly browse through hundreds or thousands of your product easily. But in SEO, faceted navigation can be a double-edged sword. You can rank specific pages for high-volume keywords to unlock organic traffic, but it really hurts your overall site quality if used without thought.
In this video, I’ll walk you through the basics of faceted navigation, its potential problems and my recommendations on how to fix them.
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00:42 What is faceted navigation?
01:29 Faceted navigation and SEO
02:42 The problems
03:57 Checking if you have issues with your faceted navigation
04:39 Creating new pages
06:07 Getting rid of low-quality pages
07:40 Some other solutions
09:14 Keyword research
10:38 My final recommendation
Music provided by Chillhop Music: https://chillhop.ffm.to/