Facebook have announced they’ll be removing the 28 day attribution window inside the ad manager as of October 12, 2020. From that date onwards the default attribution window will be 7 days.
In this live video I discuss what it means for advertisers and who is most likely to be affected by the removal of the 28 day attribution window.
You’ll also learn:
✅ How to find out if you’ll be affected and by how much
✅ What you should do now to prepare
✅ What you can do to still get attribution date beyond 7 days
Plus what this may mean for Facebook and other ad networks in the future.
Got questions? Let me know in the comments below
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