Everything you need to do to prepare for the iOS 14 privacy changes to prevent any disruptions to your Facebook ad campaigns and maintain your ad tracking as best you possibly can.
Download the free iOS 14 preparation checklist here: https://andrewhubbard.co/ios14checklist/
The iOS 14 update is going to have a big impact on Facebook Ads, and if you’re not prepared you might see your ads get paused when these changes roll out. There are several steps you need to take to prepare your Facebook ads for iOS 14.
This is a step by step walkthrough of everything you need to do to prepare for the Facebook Ads iOS 14 update.
Other videos I mention in this one:
How to verify your domain on Facebook for iOS 14: https://www.youtube.com/watch?v=rvGkFQLDMOg&t=2s
How to set up Aggregated Event Measurement: https://www.youtube.com/watch?v=HzZHXlSlF8A
How to set up the Facebook Pixel for iOS 14 (including Conversions API): https://www.youtube.com/watch?v=0jKTd3RHm6Y
How to set up Conversions API using Zapier: https://www.youtube.com/watch?v=oFPBAAr9S2A&t=307s
How to set up Dynamic UTM’s for Google Analytics: https://www.youtube.com/watch?v=_lHgeyZnmMw
00:00 – Intro
00:46 – Move all pages where conversions occur over to your own domains
02:51 – Verify your domains
04:23 – Set up Aggregated Event Measurement
06:49 – Assign domains at the ad level
07:53 – Set up Facebook Conversions API
11:12 – Set up Google Analytics
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