Dealing with Cold Email Responses, Unsubscribes, Negativity & Rejection

So you’re sending cold emails, trying to land some clients, and someone replies saying “get lost” or worse. What’s the solution?

Send. More. Emails.

It’s that simple.

If you sign just 2.5% of the people you email as clients, that is AWESOME. That means 97.5% of people will say no to you, directly or indirectly (not replying).

The only thing that’ll guarantee your failure is being hurt and offended by these responses. Because that’ll stop you sending emails.

And the only way to fail is to stop sending emails and to not send enough emails. Again, it’s that simple.

Cold emailing works. It IS a numbers game. You can influence those numbers. But you can’t control everything.

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