Facebook ad targeting has changed dramatically, and if you’re still doing it the old way you’re going to pay too much for your leads and sales. In this video I’m going to show you the best way to target in 2022 despite the headwinds we’re facing when it comes to Facebook and Instagram advertising.
Facebook recently deleted thousands of interest targeting options. As a result, Facebook interest targeting is becoming less granular and more broad as a result.
In addition to that, Facebook interest targeting has been demonstrated to be inaccurate approximately 30% of the time according to a recent study.
So with Meta moving towards a world where interest targeting is becoming less accurate and less targeted, how do you get your ads in front of the right people?
The good news is, there are ways to do it that work really well. That’s exactly what I’m going to show you in this video.
You’ll learn how to target the exact audiences you want to get in front of with your Facebook ads, without relying on Facebook or Instagram interest targeting, or even on Lookalike audiences. This is what’s working best for ad targeting right now.
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