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0:00 Introduction
0:43 Shopify Collections
2:56 URLs
3:39 Title Tag
4:44 Meta Description
5:52 Collections Content
7:16 Internal Links
8:30 Sub-Categories
9:21 Keyword Modifiers
10:31 Product Descriptions
11:13 Prioritisation
12:52 Product URL Links
14:21 Keyword Cannibalisation
15:49 Link Building
18:05 Content Creation
19:25 Final Thoughts
